Rolling is a kiosk design created for a California design agency, Avroko, in a five week "studio sprint" during the summer of Covid-19. Avroko's client was a Hollywood studio needing a flavorful addition to the outdoor employee center plaza.
I worked on a team of 3 other UC students to create a multi-use transitional offering. The first use is a sushi grab-and-go, and in the evening the kiosk shifts into a storytelling space for presentations, movies, entertainment, and a bar. The overall form, brand, and plaza combined design influences of West Coast Modernism, Alta California, and the Art of Storytelling.
pop-up design | branding
* Teammate created animation
I explored forms with my team focusing on materials and transitional elements. We used the online platform Mural to act as a visioning wall while working remotely. I developed iterations focusing on materials and transitional opportunities between the two uses. I also developed the narrative and language in our final presentation, as well as imagery and moodboards to influence our design direction.
The brand identity needed to incorporate the three design inspirations while communicating both offerings of the kiosk. The curves, color palette, and form successfully combined to illustrate the influences of the overall plaza space, as well as emphasize both sushi and entertainment. The headline font selected has a Japanese background that assists with communication, while the body copy remains friendly with wide letterforms and contrasting serifs.
See more on Rolling here!